LAMBORGHINI
Lamborghini’s Valentine’s Day campaign unveiled a romance like no other—between the artisans and the car they brought to life, fueled by devotion and precision.
Year: 2020
Agency: Havas Media Group Milan
Recognition: 10M+ views on Instagram
Contribution: Conceptualization, scripting and execution
OLIVER PEOPLES
Oliver Peoples reimagines thoughtful wishes with personalized message cards, letting customers craft heartfelt notes for any occasion. A simple yet elegant way to make moments truly memorable.
Year: 2023
Agency: Essilor Luxottica Group
Contribution: Copy ideation, messaging and execution
Year: 2023
Agency: Essilor Luxottica Group
Contribution: Copy ideation, messaging and execution
On the left: Homepage launch
Below 1: Instagram post
Below 2: Newsletter
This tarot-themed Halloween campaign tells a story of fashion’s magic—an invitation to dress up, embrace mystery, and explore the thrill of new identities.
Vogue eyewear
PERSOL
Perceived as a legacy brand for older generations, Persol needed a refreshed narrative.
I created story-driven copy that celebrated its century-old heritage while aligning with the aspirations of a younger, style-conscious demographic.
Dove men+care
How often do new fathers miss their child’s firsts? Painfully, too often.
With this brief, we aimed to take baby steps in the right direction - by addressing the stigma associated with paternity leaves.
Year: 2019
School: Nuova Accademia di Belle Arti
Recognition: Merit Award at Young Ones
Contribution: Conceptualization and scripting
